...but the single, common user experience is a big selling point for fruity products among people I know. Microsoft obviously can't attain a similar degree of this without controlling PC hardware, but having a single version of Windows 7 would help immensely. Joe the User won't understand why his PC is different from his wife's under the same operating system. Most people can't be bothered with learning about the different versions of the same thing. Windows should be Windows should be Windows.