Comment RTFP (Score 1) 88
The definitions of spam which you complain about are given as possible definitions. The relative advantages of each definition are given in the paper, as you would know, had you read it instead of leaping to the defence of your company.
To those who argue that direct mailing should be easily opted out of, consider this: how easy is it to opt out of the existing direct mail offers you receieve via snail mail? It usually takes some real effort. Why can't this apply to the web?
The paper (did you read that, by the way?) spells out the problems associated with spam. Most of those do not exist in other forms of direct marketing.
Is it truly so awful that Amazon tries to find other things you're interested in based on your interests, and lets you know?
No, that's fine, as long as I have already given my consent and am able to stop those messages with a single request.
Direct marketing is as American as apple pie. The Internet is no different.
Yes, cos everyone on the Internet is an American, right?
