Eheh, funny. Both you and the journalist have a point. One feasible solution? Well, users can be provided multiple "sheets": public, business, personal, etc. They can decide if they want to activate them all, or just one, and what to write in them. Information are disclosed depending on the status of the viewer (anynomous, logged in, friend, etc.). Same for APIs. I think it is time for an open source social network, based on a "hub" with users profiles and decentralized tools, such as blogs etc., which can be syndacated by RSS etc. A similar project is MyPacis.com - social network promotes peace Just my two cents :-)