I have an analogy, which please provide your feedback on how I see this, it may help me not be so upset with Verizon. Suppose you rent a car from AVIS and pay $40 / day for unlimited mileage. You get on the road and find out that the car is stuck in first gear, set by AVIS. Just to make the numbers round, lets say then your top speed is 20 mph. The average person renting a car probably wont drive more than 5 hours in a day, so your max distance is 100 miles. Wouldn't it seem contradictory to say you get unlimited mileage when it fact your are limited to 100 miles a day? The overall mileage you can achieve is a formula: Distance = Rate * Time. If you limit the rate, then you limit the distance. I dont see how this analogy isnt applicable to data usage. You cant say data is "unlimited" if you limit one of the two key variables; Data Usage = Bandwidth date * time. I currently get about 45 Mbs on my 4G LTE. If i were limited to a rate of 4.5 Mbs, you essentially capped my data by throttle making the overall data usage limited. Overall, i dont believe something can be unlimited unless the variables which define it are also unlimited.