"if it has no value to you, you won't mind not having it."
It is not necessarily true that just because you wouldn't pay the asking price that it has no value to you. You could value a movie at $1 but your only way of obtaining it is to pay $10. So it is then in your own interest to download the movie for free, but buying it would not be.
This is demand side of what many companies do when they charge people more in accordance with their ability to pay. In this way they are able to decrease consumer surplus while maximizing their producer surplus. A reasonable alternative would be to allow customers to pay what they want to pay BELOW the standard price, thus paying more to the producers yet allowing customers to have what they otherwise would not have bought.
"Turn on, tune up, rock out." -- Billy Gibbons