Comment Re:Latest Trend in Branding (Score 1) 216
A lot of auto manufacturers in the US are doing this to match what is done in Japan and Germany.
It's easier to market a name like Lexus' "is250" internationally as it is far less ambiguous than say, Buick's "Lacrosse" (which translates as "masturbation" in Quebec).
It's easier to market a name like Lexus' "is250" internationally as it is far less ambiguous than say, Buick's "Lacrosse" (which translates as "masturbation" in Quebec).
