... let's face it, is just a euphemism for "really big", because taken literally, "visible from space" is a fairly meaningless qualifier.

It's fairly easy to pick holes in these postcard-sized theories when looking at more than one case study. You don't have to look too hard to find counter examples; companies that struggle for years, overcoming unsurmountable odds until they hit the big time.

This can only be a good thing, maybe when GooTube adopts the HTML5 video tag, browsers will then adopt a common standard and behaviour.