This is PETA. They're not exactly known for their rational thought processes.
You must be crazy. Trying to get fish rebranded as "seakittens" so that people would stop eating them does nothing BUT scream rational thinking.
This immediately made me think of the sea kittens incident. Which I would have thought was a brilliant strategy to save fish from being eaten. When I was 7...
Man is an animal that makes bargains: no other animal does this-- no dog exchanges bones with another. -- Adam Smith