A day of shame for many slashdot readers? (Score 1)

Anyone see the little part of the diagram that read "Load Shed"? That means "turn stuff off"; and the trigger of this happy ingenuity: 'when a lot is used'. While the underlying research may yet be worthwhile, the article and the Slashdot comments I read are not worthwhile. This article so blatantly sells black-box tech, that I'm curious as to whether or not this was posted just for something to insight submission traffic on the site.