By contrast, UNIX/LINUX servers are much more difficult to configure and generally require a lot more man-hours and a more experienced (and expensive) staff.
This is a fallacy. There are numerous studies that have shown that a single Unix admin is able to manage more Unix/Linux/BSD servers than a single Windows Admin. It is far more cost effective, in larger environments, to run Unix servers than Windows servers when it comes to ongoing maintenance. It is also well documented that a Unix/Linux server build can be online and running significantly faster than a comparable Windows build.
Simply put, how long does it take to get something like an Oracle DB up, running and usable on Windows vs Linux? What is the cost of that build, including the licensing and the time it takes to put together? I can image a Linux based server with only the stuff I need significantly faster than I can do the same in Windows Server 2012.
The fact that Windows Server is still able to survive on expensive license fees when Linux and BSD are free is pretty telling. Companies are doing a cost-benefit comparison and finding that they are saving more money going with the paid solution than the free solution.
No, generally cost has nothing to do with whether a company chooses Windows over Unix/Linux or not. Convenience plays a huge part in it. Most small and medium sized businesses probably don't even realise they have options. Windows is often picked as the default because that is what the kids from the past 20 years have been taught or all they've managed to pick up through school. Again, convenience and knowledge over cost.
It also comes down to ease of management. Its a lot easier to implement Active Directory for user and device management than to do the same with OpenLDAP. Many companies pick Windows because they can do simple tasks like manage users themselves and not need to pay an admin to do that kind of thing for them.
It is very similar to what you see happening on the desktop with the domination of easy-to-use and configure Mac and Windows over KDE or Gnome, except on the server-side it is mainly an issue of the ease of use for the system administrator, and the fact that a good Unix admin is much more expensive and harder to find than an MCSE certified admin.
A good Unix admin can manage a larger pool of servers, off-setting the cost of having to hire multiple Windows admins. However, the cost of Unix admins is not significantly different from the cost of Windows admins. In fact, most Unix Admins are also very capable Windows Admins and so you get a two-for when they're hired.
Easy-to-configure Windows and Mac are a strawman. Gnome and KDE are no more difficult to configure than Windows or Mac. The difference is in actually having taken the time to learn them. Arguably you have more control over the Gnome and KDE environments. What puts Windows up there is that through the 90s no one had a choice when buying from OEMs, so everyone learned the basics of Windows. That then bled into the 2000s where it was easier to stick with the devil you knew rather than learn everything over again.
It has very little to do with the cost of the systems and far more to do with people being comfortable with what they know. Look at how badly Windows 8.x and Windows Server 2012 are doing at the moment. They are such major changes that require significant relearning of some major fundamentals, that people are simply not switching to them. Windows 7 and Windows Server 2008 R2 still dominate the corporate/business market. People aren't upgrading to Win8/2012 for the same reason they're not switching to Linux. They have to make a significant effort learn how to use the systems.