Re:Lovely. (Score 2, Interesting)

If EA gets their way, the NFL won't be the only sports license that they have exclusive rights to; they're also trying to get their hands on exclusive rights to the NBA and MLB (baseball). I think we can rationally guess that EA's attempt to buy up all the rights to ESPN (Visual Concepts) extremely strong sales this year due to the $19.99 price tag and excellent reviews on their games.

So basically, what's EA's response to a better product being produced for less money? Force their competition out by buying all the licensing for their particular brand of games.