Comment Re:Picasa (Score 1) 277
Here is how Picasa fits into Google's philosophy: (those guys are so smart!!!)
From http://www.picasa.com/features/features-edit.php : "Write captions that stay with the picture. Picasa 2 makes captions the way journalists do using the IPTC standard. That means your captions are saved within their pictures and stay with them, whether you export as a web page, make a CD presentation, or share them using Hello. Picasa captions are fully editable and searchable, and you choose whether to display them or not."
Don't you see it? By getting the world to use Picasa to organize their photos, Google is also getting them to encode the photo captions and keywords into the image file - thus making photos searchable!
What an elegant solution to a troublesome search problem. Give away great software for free and get people to make their photos Googleable.
From http://www.picasa.com/features/features-edit.php : "Write captions that stay with the picture. Picasa 2 makes captions the way journalists do using the IPTC standard. That means your captions are saved within their pictures and stay with them, whether you export as a web page, make a CD presentation, or share them using Hello. Picasa captions are fully editable and searchable, and you choose whether to display them or not."
Don't you see it? By getting the world to use Picasa to organize their photos, Google is also getting them to encode the photo captions and keywords into the image file - thus making photos searchable!
What an elegant solution to a troublesome search problem. Give away great software for free and get people to make their photos Googleable.
