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Submission + - The uproar over Vogue's AI-generated ad isn't just about fashion (techcrunch.com)

SonicSpike writes: Sarah Murray recalls the first time she saw an artificial model in fashion: It was 2023, and a beautiful young woman of color donned a Levi’s denim overall dress. Murray, a commercial model herself, said it made her feel sad and exhausted.

The iconic denim company had teamed up with the AI studio Lalaland.ai to create “diverse” digital fashion models for more inclusive ads. For an industry that has failed for years to employ diverse human models, the backlash was swift, with New York Magazine calling the decision “artificial diversity.”

“Modeling as a profession is already challenging enough without having to compete with now new digital standards of perfection that can be achieved with AI,” Murray told TechCrunch.

Two years later, her worries have compounded. Brands continue to experiment with AI-generated models, to the consternation of many fashion lovers. The latest uproar came after Vogue’s July print edition featured a Guess ad with a typical model for the brand: thin yet voluptuous, glossy blond tresses, pouty rose lips. She exemplified North American beauty standards, but there was one problem — she was AI generated.

The internet buzzed for days, in large part because the AI-generated beauty showed up in Vogue, the fashion bible that dictates what is and is not acceptable in the industry. The AI-generated model was featured in an advertisement, not a Vogue editorial spread. And Vogue told TechCrunch the ad met its advertising standards.

To many, an ad versus an editorial is a distinction without a difference.

TechCrunch spoke to fashion models, experts, and technologists to get a sense of where the industry is headed now that Vogue seems to have put a stamp of approval on technology that’s poised to dramatically change the fashion industry.

Comment Aging occurs in stages (Score 3, Insightful) 57

And yeah, for me, 48 years old was the big downslide. So many small things start going wrong at the same time. And the maddening thing is, you still feel young inside. It's just that you slowly give up on stuff because the body doesn't follow. It's like seeing opportunities disappear and doors closing. Not fun...

Comment The kindest thing that can be said of AI (Score 1) 59

is that at the moment, it has human junior engineer-level skill. This means it's also liable to do stupid mistakes out of inexperience, that turn into giant screw-ups if you put it in charge of critical stuff.

I did my share of root rm -rf's when I was a young programmer but my boss didn't let me do it on the primary database machine. The wost that ever happened was that I deleted my own copy and had to reinstall my machine.

If you're dumb enough to make AI work on important stuff, you're a bad "manager" of your AI junior engineer.

Comment EMP (Score 1) 121

Couldn't they pass all the bikes through a box that delivers a high-energy eletromagnetic pulse, or microwaves for a split second or something to destroy any electronics inside while leaving the mechanical things intact?

Or course stuff like electronic derailleurs or cycle computers would have to be taken off first.

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