How about making products your customers actually want? Like a MacBook Pro that's actually a pro-level computer. Or, a "Cheesegrater" Mac Pro with Thunderbolt and USB 3/3.1?
See, here's the deal: no one wanted the trash-can Mac Pro. We wanted the existing model with the I/O capabilities you put in your home-user machines. But, it's too late. You've lost us. We're tired of paying premium prices for last-years already outdated technology.
And you guys are really missing the bus with your lack of VR-compatible hardware. Sure, VR might be a flash in the pan, but isn't the fact that you make NOTHING with the CPU/GPU power to support it worrying?
RatBastard, a former Mac customer.