IntelliTXT Is Good For Publishers and Readers (Score 2, Insightful)

I am one of the editors for the mobile technology website mobileburn.com. Recently we decided to implement intellitxt ads on our website because ad revenue was down lately. We also run google ads on our site, as well as paid banners from various networks as well as directly sold. We have found that systems such as google ads and intellitxt are fairer to the user because the publisher generally has no control over the kinds of ads served. Also, publishers are not paid money directly by one company, but through an ad network so there is less incentive for them to publish a favourable review.

Our audience is relatively advanced when it comes to technology and can easily differentiate between content and ads. We have never had a complaint about Intellitxt. I can understand the situation may be different for more "general" websites whose users are less technically inclined.