n basketball the company nike tn 2015 has Kobe Bryant and Vince Carter, while it has Lance Armstrong in cycling. In golfer the company has a sponsorship deal with Tiger Woods, while in tennis it has Roger Federer. All this sports personalities and many other are used to market the company products (Hampy 2006). This method of marketing has been very successful to the company has many customers want to be identified by their favourites sports personalities hence buying the company's products. The company has several adverts that appear in the media and on the internet that are used to advertiser the company products. It should be noted that advertisement is a very powerful marketing tool that is used to create more market for the company. Price The amount that a customer pays for a certain product is its price. This amount is determined by various factors which includes product identity, competition, market share and the perceived worth of the product by the customer (Doyle 2000). Nike has focused on producing quality products at a premium price. Though, products from the company seem to be having a higher price, this is because the quality of the products is normally high. Premium pricing from the company is also a marketing strategy that is working.

Womens Timberland companies especially its competitors and which the organizations have and contributes to the achievements of the stated goals or objectives. (Proctor, 2000) A weakness A weakness can be defined as any aspect of the company which may hinder the company from attaining its objectives or goals. Usually, it covers the Marketing is a wide are in the company and Nike has managed to take full advantage of it in as a world number one company in sports wear (Hampy 2006). Product This is an object or service that a company produces or manufactures particularly on large scale with precise amounts (Bakan, 2004). Nike has a large collection of products that it sells to the market, this include shoes, clothes and apparel used for sporting activities. The products cater for different sports like basketball, road running, tennis, soccer, athletics and many more others. Nike products are meant for men, women and children. The company is renowned for its hip hop culture and supplies urban fashions in terms of clothes. In order to improve its products quality, Nike together with Apple Inc. produced the Nike+ line of products that are able to monitor how a runner is performing through a radio device that is place in the shoes which is http://www.timberlandccc.uk/ then linked to the iPod nano. In doing this Nike is able to market its products and retain its market share (Hampy 2006).