The company has independent distributors, subsidiaries and licensees in other countries who sell the company products. In the United States Nike have many outlets to sell its products. Nike channels of distribution are considered to be the best and have played an important role increase of revenue. For example, the "NIKE Towns" which are located in all major cities in America. Nike either uses the direct or the indirect channels that is, supplying to the consumers directly or through wholesalers nike air max Pas Cher. Nike's competitive advantage The company has a competitive advantage in the sports wear market over its main rivals in the industry .This is because the marketing of Nike has been efficient and effective in their jobs by practicing good measures that includes; frequent monitoring of other competitors products, constant improvement of its products quality to meet the ever increasing market demands, provision of social support and community projects such as providing scholarships to needy students and sponsoring sports events in various parts of the world and employing sound financial management techniques as well as constant evaluation and control measures of the company.

Conclusion An analysis of a company's internal and external environment remains an important aspect of a company's strategic planning process. With cut-throat competition being observed in the markets Nike Free pas cher.a company has to come up with strategies that can make it maintain its market share. As Kotler, Philip, Keller and Lane (2005) observes, today's business world is very competitive. Nike is reasonably very capable in most aspects of its business. Nike has been able to get and stay at the top through good marketing mix and product mix. Reference: Anthony C. SWOT Analysis; An explanation of the S.W.O.T. Analysis process; New York; Macmillan Press Barney, J. B. (1991): Firm Resources and Sustained Competitive Advantage, Journal of Management, Bakan, JThe Corporation: The Pathological Pursuit of Profit and Power. London: Constable Brassington, F. and Pettitt, S. (2000): Principles of Marketing, 2nd edition: New York, Prentice Hall, Harlow Doyle, P. (2000) Value based marketing, Wiley, Chichester Egan, T, E: "The swoon of the swoosh", New York Times Magazine; September Hampy, J.

for a company's operations which if exploited will lead to a significant upward change with desired results such as increase in profits margins and growth. Nike pair of athletic shoes Nike air max pas cher Promotion Promotion includes all communications that a company uses in marketing its products. We have four different elements in promotion; this includes advertising, point of sale, word of mouth and public relations (Brown 1993). If a company incorporates all the four elements then a certain level of crossover do occur. Nike has greatly used this marketing mix to its full advantage. It has incorporated all the four aspects of promotion which as seen the company capture and retain a big share of the market. As discussed earlier, Nike has entered in sponsorship deals with various celebrity sports personalities and professional teams who are used to bring attention to Nike products. The company has sponsorships agreements with Ronaldhno, Christiano Ronald and Wayne Rooney, in football.