Australian launch, building a hype thats not ther (Score 1)

In Australia they have just started putting up, big blue ? mark posters where the question mark is shaped like the P from the PS2 logo, they also have a flashing dot at night time. I guess its suposed to build hype for the PS2, but any self respecting video game user knows that it is a PS2 ad, and the things have been out for weeks everywhere else. I think the PS2 will cost about 700 Australian dollars, and thats ridiculous.