Uber took the 'establishment hack owners' that had all been vetted, insured, regulated, taxed, all in the name of public safety, and threw it out the window, because the customer wanted a lower cost option, and was willing to take risk for the sake of flexibility.
Market disruptors ALL take on new/change everyday. The latest round is just same song, next verse.
Data centers are now 'cloud service centers' because of a perceived difference due to a name change.
Easy to install software (typically at consumers request) is called an 'app' rather than software or an application. The biggest change is many are developed in basements and garages and starbucks, and uploaded to stores rather than heavy development teams.
Many more examples can be thought of quickly. Again, just more examples of same song, next verse.
My question is 'what next'?