Submission + - Only 25% of Firefox downloaders are 'active users' (guardian.co.uk)
bheer writes: "The Guardian points to a page on the Mozilla wiki which notes that only 50% of the people downloading Firefox actually try it out, and only a further half of those continue to use it actively." ZDNet has some commentary as well. While a 25% retention rate isn't necessarily bad, Mozilla is trying to improve these figures with a 12 point plan that includes more TV and media advertising, a better start page and several installation tweaks."
