If I pay, I don't want ads.... (Score 2, Insightful)

Granted, I didn't register and read the full article text (i did read the press release though) but this rubs me the wrong way. It sounds to me like the exact same thing that pisses me off when I see commercials in a movie theater, or hear ads on my XM radio. I pay for this "premium" service, so don't shove this crap down my throat. If you want to put ads in something, do it in a freely (as in beer) available game.