Another 27% are using RSS and don't know it. (Score 1)

I work at Yahoo and my team was responsible for the RSS research talked about here.

I think an interesting point was missed. Although 4% knowingly use RSS, we also found that 27% are using RSS without even knowing it.

I talk more about that in my blog post here: http://www.scottgatz.com/blog/2005/10/07/research- rss-crossing-into-the-mainstream/.