American Universities have gorged themselves on the unwitting undergrands who buy into the fantasy they are selling. Billions of dollars in debt that cannot be discharged. Once you buy, one way or another, the money will be repaid with interest.
You can be assured there are bonuses and other benefits tied to anyone job who's job responsibility revolves around this - Just like any business out there. Hell, any professor worth their salt draws significant benefits and bonuses so its foolish to thing University Presidents don't. There are all sorts of recruitment tools with financial benefits, Paid Sabbaticals that can last for years, Interest FREE loans, University FREE housing, Paid travel with 5 star accommodations, University FREE vehicles (some even include the driver!)... it goes on and on.
University Presidents are very well paid and they should be. They are ultimately responsible for ensuring a constant stream of new suckers willing to commit financially now based on future income speculation. It takes craft and skill to never be held responsible for the massive debt kids hold today.