They can always say it's a shortening of APPle ;)
apple store makes sense... like in The One Ronnie show.

right, some languages will even use a prefix, like the czech "vygooglit" -- literally "to google out" [as in 'find out'].

i think the ipad [form-factor] idea is mostly right, it only needs to weigh and cost three times less to fit the criteria of a somewhat redundant gadget suitable for "*shrug* dunno, i use it when i just don't feel like reading stuff on my pc or hassling with my laptop".

i hope the coming no-name tablets will bring us there eventually and it'll become just a common gadget always tossed somewhere in your house, like today's newspaper.

(let's hope they won't make the backside so stylishly rounded, so it can actually be controlled it while lying on a table ;)