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How Big Data Became So Big 105

theodp writes "The NYT's Steve Lohr reports that his has been the crossover year for Big Data — as a concept, term and marketing tool. Big Data has sprung from the confines of technology circles into the mainstream, even becoming grist for Dilbert satire ('Big Data lives in The Cloud. It knows what we do.'). At first, Jim Davis, CMO at analytics software vendor SAS, viewed Big Data as part of another cycle of industry phrasemaking. 'I scoffed at it initially,' Davis recalls, noting that SAS's big corporate customers had been mining huge amounts of data for decades. But as the vague-but-catchy term for applying tools to vast troves of data beyond that captured in standard databases gained world-wide buzz and competitors like IBM pitched solutions for Taming The Big Data Tidal Wave, 'we had to hop on the bandwagon,' Davis said (SAS now has a VP of Big Data). Hey, never underestimate the power of a meme!"

Comment still greater than 99% up at this moment (Score 1) 85

So if anyone using the service actually cared to look at the SLA, they would see what Google actually promises. http://www.google.com/apps/intl/en/terms/sla.html still over 99% at this moment. so paying customers only get 3 free days of service. everyone that is complaining on twitter probably doesn't pay, so they don't get anything anyways.

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