Keep telling yourself dealers don't make money on vehicle sales. That's why the exact same model/trim vehicle can be $5k different price depending on which dealer you buy it from and whether they include "mandatory" costs that are really just dealer markup hidden as manufacturer pass through. I think you may have not much experience with the all too common dealerships in the world. And this isn't Bob's cut-rate used dealership, I'm talking official brand endorsed dealerships for major manufacturers, Chevy, Kia, Honda etc.