Contextual ads... (Score 1)

This will be extremely interesting to see how it plays out with Google selling this...will it be part of Ad Words or will it be something separate to sell? I imagine that search will be far more effective than e-mail for targeted mails when it comes to relevant ads. Think about the miscellaneous topics that our covered in newsgroup digests...in one digest there might be politics, movie reviews, and food discussed. Which of these 3 topics gets served as an ad? Very curious...