Comment Question for 'Ask The Prez' (Score 1) 1217
I've been looking into all of the press surrounding SunnComm lately and your DRM software, and I can't understand why I should still consider investing in your company when it seems that overriding your protection is as easy as pushing a button. It seems that if it were that easy to bypass your product, which you bill as being a countermeasure to thieves, well, isn't that next to useless? How can you justify spending any kind of R&D money on a protection scheme that so obviously doesn't work.
You mention in a recent Prez answer that this is designed to prevent "casual copying." I do not see how this is so. For instance, people can download music using KaZaA as easily as they can check their email. In fact, going to a CD store and bringing home a CD requires more effort than just grabbing the file from some P2P service. And for those that want to transmit copies of their CD around, well, they aren't casual copiers in the first place. Thus, I don't see how this DRM software prevents anything (though it does seem to be good at gathering press - pointing out the malfunctions in SunnComm's product - and driving the stock price lower).
On a related note, it seems your stock price has sunk by nearly 20% (perhaps more by now). Is SunnComm on the way out? How will you stay competitive when you have a clearly malfunctional product?
You mention in a recent Prez answer that this is designed to prevent "casual copying." I do not see how this is so. For instance, people can download music using KaZaA as easily as they can check their email. In fact, going to a CD store and bringing home a CD requires more effort than just grabbing the file from some P2P service. And for those that want to transmit copies of their CD around, well, they aren't casual copiers in the first place. Thus, I don't see how this DRM software prevents anything (though it does seem to be good at gathering press - pointing out the malfunctions in SunnComm's product - and driving the stock price lower).
On a related note, it seems your stock price has sunk by nearly 20% (perhaps more by now). Is SunnComm on the way out? How will you stay competitive when you have a clearly malfunctional product?
