Re:I love Google. (Score 1)

Internet is a pull medium not a push like the broadcast television. The old dotcoms never understood the internet and so pushed unrelevent banner ads/popups which the customer never wanted in the first place. Search is the perfect way to monetize the pull nature of the internet. I estimate within 2 years search and its sisters contextual advertising and local search/yellow page listings will make more than 85% of the total online ad spending . FYI last year google made more than a billion in those little boxes !. Its other revenue source like the search technology licensing and search appliance made just peanuts (10-20 million)