The most valid reviews remain those that experts are getting assigned and paid to write by the senior editors of the best-respected online journals. By definition, if a site is a bookseller like Amazon that offers readers the opportunity to share views publicly, others reading these views will consider them in the spirit in which they're offered up by the site owner - to sell books.

I figure Mozilla got the clue. They did incorporate as a for-profit company for a reason a few months ago. All they need to do is get the show on road and sell the damn thing to Google. Til then, the suspense is killin us.