"Most people I know of know Microsoft as simply the company who makes the software they are familiar with."
Those people are not the one who are deciding the future in companies and organisations. If websites are built for standards, why should we use internet explorer?
If documments are open office or pdf, why should we use MS office?
Microsofts software are only good att Microsofts own specifications. With the move to mobile, they have lost their monopoly on clients which was their reason to exist.
Hardware has never been their problem, their problem has always been their strategy that has led them wrong.
By building products that are incompatible with others and refusing to open up Office files, they have implanted themself as the evil company in the mindset of those afffected. Those affected are those that realise that the world is always changing and want to be free to use any product.
Those are also the people that end up makeing decisions about what products to use.
Microsoft has "closed" them self out of the market.
All life evolves by the differential survival of replicating entities. -- Dawkins