But we also have a 10-cent price-point for unlimited streaming of a song. You pay 10 cents and you can then stream that song on the website as much as you want. It goes into your online collection. That is there to help us cover our licensing costs that we pay to the labels. Will it work? Some people like it. Are they fools to buy it? Depends on your perspective, but there is always the risk that Lala goes out of business, sure.
It depends on the price point. 10 cents is possibly low enough that people won't be terribly upset when you do go out of business. After all, it's been a while since a jukebox play was that cheap.