Comment Re:Missing the point as usual (Score 1) 26
Once again, the non-creatives like Belsky completely fail to understand why creatives (and those sympathetic) are upset about Ai.
It's not because the prompt-generated garbage is garbage.
Fair enough. Then we're not really discussing creativity or artistic merit, are we? We're discussing labor economics. You can't have it both ways, friend.
And if he thinks CEOs and bean counters won't push to use the Ai to save money by cutting staff and creative budgets, he's delusional or willfully stupid.
History suggests they'll absolutely try. Capital has been replacing expensive labor with cheaper tools since the first accountant discovered the abacus. But that's a separate argument. You've constructed a false dichotomy where AI is either worthless "prompt-generated garbage" or a tool for eliminating artists. Those are not the only two possibilities. A24 exploring a third option: AI as a collaborator and creative amplifier.
Let go of your bias for a moment. A storyboard artist who can explore fifty concepts in a day instead of five is still creating. A screenwriter who can rapidly test dialogue variations is still writing. A director who can visualize scenes before committing a budget is still directing.
The tool changes. The creative process remains. You seem to be willfully ignoring this reality in your argument. There is way more to being creative than just coming up with an original thought or vision.
First they came for the storyboard artists, and I said nothing, because who the F*ck cares about storyboards?
I think you are missing some history here. The modern storyboard was popularized at Disney in the early 1930s when Webb Smith started pinning sketches to a board so directors could experiment with sequences before spending time and money animating them. Drawing fifty sketches was cheaper than animating fifty scenes. It was literally a labor-saving innovation that allowed creative people to iterate faster. It was such a useful hack that it became the industry standard very, very quickly.
And other technologies followed the exact same trajectory -- non-linear digital editing systems, CGI, even Photoshop. Every generation of creative tooling is greeted by predictions that creativity itself is under attack. But being creative is more than just coming up with an entertaining idea. It also includes getting it out there so that an audience can appreciate it. That is what directors do. If you want to monetize it at the same time, fine -- that is what studios are for. You have a very narrow definition of creative, if it doesn't include all the scaffolding that creatives actually need to produce a work that can be shared, for profit or otherwise.
The real question is not whether AI can contribute to the creative process. It demonstrably can. The real question is: When an AI is inserted into the process, who captures the productivity gains? That's a debate worth having. You are welcome to join, if you can stop pretending the only possible outcomes are "AI garbage" or "artist unemployment". Until then, you are missing a much more interesting and relevant discussion.