Where I live there are 3 choices for movies:
1: Market Square. This is a 2nd run movie theater, with tickets that cost $2.50 - $3.00 per person. I typically see films here if I missed them in the first run theaters, or if I don't think the movie isn't worth full ticket price. My standards are a lot lower when I'm only spending $3.
2: Main theaters. First run. Tickets are ~ $10 per person. Your typical modern movie hell. Lots of ads, crowds, etc. It's rare that I make it to one of these theaters. I think the last time was for a special Rifftrax showing of Godzilla.
3: Sundance. First run arthouse, with a few mainstream releases. Tickets are ~ $12, but seats are reserved, and there are no ads. Also the concession stand sells good beer. Movies actually start when advertised. If I'm going to spend the money to see a movie, this is where I go.
The gist of this is if you want me to go to a movie, either make the tickets much cheaper, or make the experience much better.