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The Courts

Australian ISP Argues For BitTorrent Users 207

taucross writes "Australian ISP iiNet is making a very bold move. They are asking the court to accept that essentially, BitTorrent cannot be used to distribute pirated content because a packet does not represent a substantial portion of the infringing material. They are also hedging their bets purely on the strength of the movie studios' 'forensic' evidence. This ruling will go straight to the heart of Australia's copyright law. At last, an ISP willing to stand up for its customers! Let's hope we have a technically-informed judge."
Image

The Smell of Space 70

According to NASA scientists, space smells a lot like my uncle's workshop. One can detect hints of fried steak, hot metal, and the welding of a motorbike. They have hired Steven Pearce, a chemist and managing director of fragrance manufacturing company Omega Ingredients, to recreate the smell in a laboratory. NASA will use his research to help train potential astronauts. Steven said, "I did some work for an art exhibition in July, which was based entirely on smell, and one of the things I created was the smell of the inside of the Mir space station. NASA heard about it and contacted me to see if I could help them recreate the smell of space to help their astronauts."

Comment Re:Wait a second (Score 1) 191

But you remembered the "head on" ad so it worked. :)

Really? I kinda thought they wanted to sell stuff and make money. But if the goal was only to have people remember stuff, then maybe it did work....

The idea is that people choose the familiar over the unknown. If they can make a memorable ad, people will tend to choose their brand over others.

They're not coercing people to buy stuff they don't need, they're just creating a preference among people who buy the stuff anyway ;)

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