Comment Re:Why spam me? (Score 1) 481
Spam, and all marketing, works because of a concept called conversion rate. Multiply this percentage by the cost of running the ad campaign and you find out how much it costs to get a customer.
But unlike direct mail, billboards, television ads, and every other form of marketing, sending twice as much spam typically does not cost even close to twice as much! There's no need to waste time trying to determine demographic information about your victims (er, potential customers) because you can contact everyone for about as cheaply.
Hope that helps. For more information, google "marketing".
But unlike direct mail, billboards, television ads, and every other form of marketing, sending twice as much spam typically does not cost even close to twice as much! There's no need to waste time trying to determine demographic information about your victims (er, potential customers) because you can contact everyone for about as cheaply.
Hope that helps. For more information, google "marketing".
