The post said TechCrunch called these "a clutch of the company's largest celebrities, with a collective audience of some 47 million viewers... Snoop Dogg, The Weeknd, Marshmello, Lil Wayne, Juice WRLD, Young Thug, Kendrick Lamar, Baron Davis, Tyga, TI, Jake Paul and Troy Carter..."
I posted that list on Facebook. No one had heard of any of them except Dogg. It's far more probable the "collective audience" is counting the same people in audience after audience including the faux fan clubs created by bots.