As cable company researchers, their goal is to maximize profits for the cable industry. This includes: reducing (and delaying) the need to invest in new cable-modem equipment, reducing the size of the Internet transit circuits that they must purchase from real IP backbone providers, reducing the quantity of TV channels they must give-up to make room for DOCSIS (cable modem) channels, reducing any competition for video services from (non-cable-company) Internet-video sources, and so on. Cable company executives care about MPAA/RIAA only so far as it affects the size of their bonus checks. It is always about the money.
Let's hope the fiber-based operators kick their sorry coax ass. (And let us be vigilant that the fiber operators don't become similarly arrogant and unresponsive once they assume the throne of dominant last-mile provider.)