NoSQL is nothing revolutionary (Score 1)

Ugh.

The saddest part to me about the "new hotness" of NoSQL zealots is that a scalable, fast, flexible key-value store isn't new at all. It's called LDAP. Sadly, it's continues to be a horribly misunderstood beast. Yes, it's more than a shared address book.

In the end, you use the right tool for the job. SQL is relational. LDAP is hierarchical. Neither is new hotness, so stop pretending to invent. Both perform their jobs exceptionally well.... if you use them for the job they are intended, and learn a little something about the concepts invented before your birth. Chances are, they've been thought through before, and you're being lazy. Go read up.