It would apply there, its a international trademark, you might escape it in international waters and a few 3rd world countries though.
It certainly applies in Australia where I am, theres a been a bit of media spurned uproar about it, mainly because places like zdnet.com.au are glossing over the tier price structure and only mentioning the max fee in articles.
Frankly its understandable why its going on, because trademark owners have an obligation to maintain a trademark by protecting it even against small infractions or risk loosing it. Sadly if Linux was available for everyone to slap on thier company name and anything they make without any sort of control at all the evil guys will rip its good to shreds.
So Linus has gone with a minimal amount he is required to go with to give a good show that he is maintaining the trademark. And good on him for doing it.
