Re:Wrong perspective -- short term thinking (Score 1)

Listen, you're only supporting your site for the short term. Advertisers will not continue to pay you favourite sites $ for ads that don't get an ROI (return on investment). A simple click isn't roi. It's an indicator that someday they may get roi. Advertisers will certainly notice that users are just connecting to the link page and not going any further to purchase intent and stop utilizing those 'failed' ad formats. In reality we should encourage these video advertisements with the sites and discourage all those freaking useless banners that just slow down my web surfing and I never even look at them.