I just recently moved away from the Traverse City area. I thought I'd share some info on the area itself. Traverse City itself is the core of a Micropolitan area. There are several townships surrounding Traverse City which comprise just as much (if not more) of the local population. However, Traverse City is primarily a tourist destination and is primarily geared towards the tourist population. A large chunk of the housing (compared to other areas of the country) tend to be second/summer homes. The big broadband 'users' are going to be businesses (hotels, restaurants, shops, etc). Traverse City also pushes the 'shop local' mentality. As such, a large amount of the businesses are locally owned and not chain stores. These businesses tend to support each other, even if it costs them more to do so. I imagine that will follow suit when it comes to broadband. The city itself runs a public wi-fi network, which I'm sure will use the new infrastructure (it is currently slow as molasses). Traverse City Light and Power only serves Traverse City proper. Other power companies cover the townships around Traverse City. As such, the scope of the build out will not cover that much in terms of area. In the event of financial issues surrounding the fiber network, it would not surprise me to see the city itself bail out the power company, if needed.
Another point of clarification... I've seen some folks mention Comcast in posts. Charter/Spectrum is the primary cable provider in this area.