*Need it
Alphabet = Innovative; modernized search, free mapping, Youtube, Chrome, good cloud apps, good phones, enabling low cost computing devices, pioneering self driving cars,
Amazon = Reinvented online shopping, Amazon Prime, Amazon Web Services, drone delivery please!
Apple = I like my iPhone; Android is an adequate OS, but no company supports their legacy phone hardware as long as Apple does. OSX is solid. I could easily use a Mac for 99% of everything I need to do on a computer
*Don't need it
Microsoft - Even though I use it EVERY DAY, there are some great alternatives, especially in the consumer space. ChromeOS does 95% of everything I need on a daily basis.
Facebook - I have never used it and I don't care to