The Apple side is short, and carries images of animals all well-reputed and seen as powerful and respected predators.
This is a big warning sign to me that Apple is a company that takes itself too seriously.
savages with funny tattoos and a general like of badly built all terrain vehicles slapped together out of junk
How is this different to current civilisation?
Often statistics are used as a drunken man uses lampposts -- for support rather than illumination.