it's not the first one. Antitrust says Tele2 in Italy does traffic mgmt without informing consumers and fines them. http://blog.quintarelli.it/blog/2009/08/pratiche-scorrette-da-parte-di-tele2-telecom-e-sky.html

http://www.newenergytimes.com/news/2008/29img/Arata-Demo.htm