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Comment But they don't *want* you to find things quickly (Score 1) 484

That's why staples like milk and eggs are always at the very back of the store. The more time they make you spend walking the aisles the more impulse buys you will make.

Helping people shop more efficiently isn't a problem the store actually wants to solve. If they did, you would see detailed directories posted prominently at the front of the store. Every store has such a directory but it's usually well hidden (a set of laminated cards chained to the shelf at the rear of aisle 8 in my local supermarket).

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