1. What is a fair price for a bottle of water? $5?
2. Do only suckers shop at airports?
The article also notes that the trigger for a lawsuit between "upscale retailer Kitson and the [East Rutherford-based] Hudson Group, an operator of some 700 stores around the U.S. including its Hudson News, the largest newsstand brand at airports" is when the TSA implemented "rules that effectively prohibit carrying a full bottle of water through security". Ground zero is noted as being Los Angeles International Airport (LAX).
A related article includes http://www.northjersey.com/new... where: "For its part, Hudson [Group] says its $4.99 price tag for a cold, one-liter bottle of Smartwater is not out of line, and blames Kitson and Fraser Ross for the problems between the companies."
Other than the items sold at marked prices, also referenced in the article, are duty-free items possibly the only other example where airport shopping can be smart?