Marketing you fools (Score 1)

So, lets make this change in our product (cost $10) that causes guaranteed outrage in (social) media (publicity, $0), then revert the product change ($10) and leave the impression we care about our non-customers and come out as heroes (=profit). Cherry on top we've just convinced everyone not yet our customer that it is safe to buy our product because it "can't" go wrong anymore (=megaprofit). Worried much?