Confuse 'em (Score 1)

Learn to use your computer software. Use a browser such as Firefox or SeaMonkey that supports an ad blocker extension, selective cookie blocking and accepting temporary session cookies. Clear out cookies regularly. If your Internet service is ADSL or similar with shared IP addresses, reset the modem periodically to get another IP address assigned to your account. If everybody were to do this, it would turn Phorm's database into a pile of garbage and they'd stop doing it.