Comment Re:actually, christian messaging is subjective thi (Score 1) 649
I'm sorry, but whoever actually believes in "even reporting of the news" needs to take a look again. We all know that certain news groups tend towards one side or another regardless of how much they would like to think that they are impartial to the issue.
As for the comment about Disney increasing its sales by targeting churches, I think its hard for any of us to say whether that is true or not. For the exclusive previews, I think that that is not an uncommon event. There are previews all the time. For a church to get an exclusive preview isn't all that hard. The only way that somebody would have the opportunity to get an exclusive preview is if the production company/movie company was guaranteed that they would be paid for an entire theater. THerefore, all you would really need to do is to pay for all the tickets (aka the entire theater) for the night. THe company could then care less whether people saw it or not, becuase they were paid for those seats.
I highly doubt that Disney provided exclusive previews to church groups free of charge or at discounted rates or anything like that. Churches would have had to pay for exclusive rights to the preview. Furthermore, the reason that you heard about it for this movie, or even other movies such as The Passion or maybe even LoTR, is because these movies were so popular with huge followings. It just so happens that these movies are movies with some serious Christian undertones.
As for the comment about Disney increasing its sales by targeting churches, I think its hard for any of us to say whether that is true or not. For the exclusive previews, I think that that is not an uncommon event. There are previews all the time. For a church to get an exclusive preview isn't all that hard. The only way that somebody would have the opportunity to get an exclusive preview is if the production company/movie company was guaranteed that they would be paid for an entire theater. THerefore, all you would really need to do is to pay for all the tickets (aka the entire theater) for the night. THe company could then care less whether people saw it or not, becuase they were paid for those seats.
I highly doubt that Disney provided exclusive previews to church groups free of charge or at discounted rates or anything like that. Churches would have had to pay for exclusive rights to the preview. Furthermore, the reason that you heard about it for this movie, or even other movies such as The Passion or maybe even LoTR, is because these movies were so popular with huge followings. It just so happens that these movies are movies with some serious Christian undertones.